Check out the latest from Always In Your Corner about fitness, nutrition and training for seniors.
You might think that I am bitter and jealous when you read this but the fact is everyone is on their own journey and this floppy haired boy wonder has done something that I would have never done. I would have rather be dead in a ditch.
Joe Wicks may not be an evil person and I am quite sure he came into our industry with good intensions. I believe he was a PE teacher and an actor before.
Somewhere he did go off track, however and he got involved with some shrewd businessmen who saw the potential in this good looking “front man”.
I had seriously never heard of Joe Wicks until it came to my attention that there was a PT advertising on buses and billboards using a slogan “Eat more, exercise less and lose fat”.
This is when Joe Wicks sold his soul to the devil. He had gotten involved with a famous PR company called Carver. This PR company maybe really good at marketing for all I know but they probably don’t have much knowledge about weight loss for the obese.
We have an obesity crisis in this country. In fact our NHS spends 6.1 billion on obesity.
Now do you really want to exploit this and mislead people and cash in on this?
This is exactly what Joe Wicks did, his program/cookbook made him rich.
He endorsed this madness as a frontman. He should really have known better. He obviously holds some kind of a nutrition qualification and he must have known that whatever he was endorsing was no good.
His programme had a 90% dropout rate. That is obviously after he had been paid and got wealthy.
90% dropout/failure rate is pretty good damned high.
I have been in this industry for over 20 years now and I do have a dropout rate but mine is in the single digits.I don’t tell people who I am trying to help that they can eat more, exercise less and lose fat.
Carver is a very sophisticated PR company. They have turned the villain into a hero. He is now the good guy proving workouts out of his living room and raising money for charity. Floppy haired boy wonder was even awarded an MBE so he is now Sir floppy haired boy wonder.
I haven’t blogged for a very long time but I had to share this.
By:Abdi-Karim Berleen/Personal trainer in Loughton